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Testimonials work in a video when they are true.

Telling the Truth with Testimonials

By Tips and Tricks, Video Marketing, For Pros Leave a comment

At some instinctive level  we sense the difference between actors and real people– between ad copy and real emotion. And real is just more credible. Getting your interviewees to tell the truth is the key to doing testimonials that work.

The video we just finished for SummerStars.org, a free performing arts camp that serves kids in the Boston and New York markets is shot with real people and is completely unscripted. But that doesn’t mean it was shot without a plan, or just any people. Here are some of the tips I put to work to pull out the truth in how people felt about the program:

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Halloween Princess

5 Killer Halloween Video Tips

By Tips and Tricks, If you’re new to video, Better Home Video Leave a comment

Going out to shoot memorable video of your kids?  Here are five Halloween Video tips that will help: 1) It’s dark out at night.  I know you knew that, so let me be more specific:  outside at night away from any light, it will be too dark to see your kids.  The obvious solutions: use your phone’s built-in light, position the kids under streetlights, or shoot at the pre-show party indoors. Less obviously- have another parent light the kids with their cellphones from off to the side. You’ll get much prettier looking footage. Above all, remember– if you can’t see them in the viewfinder now,…

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single camera or multi-camera

Single Camera vs. Multi-Camera for a New Director

By Video Marketing, Your Questions Answered Leave a comment

“I’m about to shoot a marketing video for my company. It’s just two people talking to each other in the office.

I want the rhythm of the dialogue to be pretty fast, so I’m wondering if I should do it with one or two cameras. I’m mostly worried about editing dialogue together with multiple angles coming from different takes since the dialogue is very fast and often has people talking over and interrupting each other.

–Shania, New York”

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documentaries need story

Getting from Idea to Documentary

By If you’re new to video, Feature Film, Your Questions Answered Leave a comment

“I’m making a short documentary for my college doc course. My idea is to document my thought process while experimenting with sound design. The documentary would end with me having created a new and out-of-the-box piece of music.

Two questions:

What makes a documentary valid? I’m afraid my idea could be perceived as a random youtube video about music production.

Does my documentary need to have a message?

–Johnna”

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