Don't Start Your Video Marketing Conversation with SEO
Google “video marketing” and you’ll get—as of this writing—3.27 BILLION hits. That’s more than Taylor Swift (965 million), Donald Trump (462 million) and, surprisingly, weed (1.04 billion).
Books, articles and videos (and more videos) offer you “21 Video Marketing Tools” or “5 Super Secrets” or “8 super-successful tips” every video marketer should know, all of which revolve around data manipulation.
It seems like all you need to know about video marketing is how to force people to click by whatever means necessary.
But our emphasis on clicks skips past this question:
What, exactly, are you asking people to watch?
