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Great Video on no Budget: It’s all in the Brains

Next time you get the question “how can we possibly do anything good with no budget?” pull out this video.

This is a well-shot video, don’t get me wrong.  But it involves three characters, inexpensive production on what looks like a found warehouse set, and cheap effects– on purpose. For all we can know from looking at it, it was shot on an iPhone.  What makes it a great, effective, and very funny video is the human brainpower that went into thinking about it ahead of time.

Great writing, a clear story and a great performance from the lead character.  Awesome.

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About The Author

Steve Stockman

Steve Stockman, president of LA-based Custom Productions, Inc., is a prolific producer, writer, and director, known for over 200 diverse media projects. He is also the author of the best-selling book "How to Shoot Video that Doesn’t Suck," taught globally from middle school to graduate level, and available in 9 languages.


  • adamg says:

    So, the lighting and even camera smoothness was cheap to set up. Great !

  • Brian says:

    Agreed! This was really nice to see…they planned out their shots and tied it all together. Great sound too! :) and the main guy did do an excellent job too. Gotta love good talent! Thanks for sharing this. Inspiring!

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