How to Do a Zoom Meeting that Doesn’t Suck

Zoom meeting

Zoom meeting

While there are plenty of posts on Video Meeting Etiquette out there, much of that advice is painfully obvious. (Pro tip: You know it’s painfully obvious advice if the words “you moron” perfectly complete the sentence. Like this one: “Unmute before you talk.” See what I mean?) As the pandemic wears on and it’s clear that video meetings are here to stay, it’s time to go a little deeper.

We just shot a series of commercials for Saatva via Zoom. This made sense as a) there is still no actual production here in LA and b) we set the spots … Read the rest

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Do I Need to Know the Act Breaks in a Movie?

The Princess Bride

“I’m from Poland. Sorry, for my English. I read your article about Arrival after seeing the movie. I was wondering about three-act structure of this movie. Could you tell me in which minute – in your opinion – are the act breaks for act I, II and III? I’m have a trouble to do this. For me:

I act ends at 41 min – after Louise return from the spaceship – “kangaroo” scene

II act = 92 min – after they get in contact with aliens

III act is about stopping China from attack on aliens

What do you think?

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Don’t Start Your Video Marketing Conversation with SEO

video marketing does not equal data managementGoogle “video marketing” and you’ll get—as of this writing—2.63 BILLION hits. That’s way more than Kim Kardashian (266 million), weed (382 million), Donald Trump (1.4 billion) and, surprisingly, porn (also 1.4 billion).

Books, articles and videos (and more videos) offer you “21 Video Marketing Tools” or “5 Super Secrets” or “8 super-successful tips” every video marketer should know, all of which revolve around data manipulation: jacking your view count, tracking prospects, a/b headline testing, the latest changes to the YouTube algorithm, and reams and reams on Search Engine Optimization schemes.

Scrolling through this mass of information, you could be forgiven … Read the rest

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