From How to Shoot Video that Doesn’t Suck, Page 106:
Cutting makes us pay attention. Each cut to a new shot forces our brains to figure out what we’re looking at and what it means. We’re more engaged in what we’re watching because we have to work to understand it. Short shots make us participants instead of passive viewers.
Strong, focused shots actually convey more information to the viewer. Little parts add up to a deeper, richer whole. Check out this famous milk commercial that made director Michael Bay’s career: Each short shot gives us another hilarious detail about the hero and his location as he misses out on a huge cash prize.
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Steve Stockman is a writer/ producer/ director in Los Angeles. How to Shoot Video That Doesn't Suck, available in 9 languages, is the best selling video how-to book in the world. You can find the updated edition from Workman Publishing wherever you get books, ebooks or audiobooks. 
fabulous example and teaching method ! links in the book provide us with enough “shots” to get the whole picture :) thanks for writing this book,sir :)
Yes, I too am enjoying your book. Learning a lot, effortlessly. It's fun!
Steve
Fabulous video and I love your book. It's excellent. Thanks for writing it.
Peter
Thanks, Peter!