First Principles
Welcome to the Entertainment industry.
How to Shoot Video That Doesn't Suck
The world is drowning in video, and most of it sucks. Learn how to shoot video that people will want to watch.
Become a Member Today
Unlock content, courses & more!
Join
Join
Latest Posts
How to Shoot Vacation Video that Won't Bore People to Death
Turns out it’s not that hard to shoot good vacation video. Start by considering that your video just may have an audience.
Shooting Real Estate Video that Doesn't Suck
Regardless of your industry, shooting funny, entertaining videos will always do better than dull, boring videos. To get there: focus more on your audience.
Your Questions, Answered
Can a Nature Video Tell a Story
You can't make a video story out of scenery— but you can make one out of nature. Here are tips to storify your nature videos.
Do I Need a College Degree for a Career in Film?
Parents push for college, kids pushes for just doing the work. But do you need a degree for a career in film?
How Do I Get to Direct a Movie?
Getting to direct a movie is a mysterious process. Yet people manage to do it. What's the secret? There are two.
Four Casting Tips for When the Pickings are Slim
Casting is always a challenge. And it's always critical. Here are four casting tips to help you find the right actors for the job.
Should I Worry About Color Grading?
A reader writes: "I hear a lot about color grading. Is that something I have to worry about?" Think about? Maybe. Worry about? No. Here's why.
Document vs. Documentary
Filming with one camera? Learn the difference between documenting and making a documentary—and how to shoot great video with limited gear.