Audience Focused Video

Hey Steve,

I’m a brand new Realtor in a small coastal town in Florida. Understanding that more and more people are viewing video as opposed to reading a bunch of stuff on line, and with a very limited budget, I bought a Kodak Playtouch camcorder to make videos that are entertaining (if not somewhat funny) to gain interest in my town and my inventory.

But from there I’m completely lost– Do you have a road map of what to do next?

–Herb

Good job realizing (a) that people like getting their information on video and (b) that if it isn’t … Read the rest

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Shot List: The Opera Spot (p. 77)

From  How to Shoot Video that Doesn’t Suck, Page 77:

The easiest way to plan a video that’s more complicated than “point at party guests” is by using a shot list.

A shot list is exactly what it sounds like: a list of all the shots you might want in your video. I brainstorm shot lists for every project.  I bring them to the set and literally check off they things I want to shoot as they happen. When I get tired, or time runs out (and time always runs out), I go back to my shot list … Read the rest

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What’s Your Intent? (p. 25)

From How to Shoot Video that Doesn’t Suck, Page 25:

Before you shoot your next video, brainstorm a long list of why you’re doing it and how you want to treat the audience. Select the most useful thoughts from your list and keep that in mind as your intent, or purpose. Let your intent live in your mind, and your video will instantly take on a life it may not have had before.

Here’s a video I co-directed for Summer Stars Camp for the Performing Arts. Summer Stars teaches disadvantaged kids ages 11 to 14 how to … Read the rest

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