Audiences are impatient. They have a billion other things to watch beside your video. Which means nobody watches bad video, ever. Your parents will lie about watching Shania’s soccer game video if you send them something that’s more than 2 minutes long. They’ll say “Oh, it was adorable” but what they’ll mean is they got bored after 30 seconds and clicked to the new Star Wars series. Your customers won’t even bother lying to you…they’ll just disappear.


"Stockman skips past all the technical crap and cuts to the chase. How do you shoot a video somebody else will want to watch?"

- David A. Goodman, Executive Producer
Family Guy and The Orville

The Video Course Includes:

22 lessons + exercises, demos, stories and ideas that will level up your video game.
It’s a complete workshop on how to shoot video that people will actually want to watch.

Watch "The Opposite of Good is Off" and "Think In Shots" - both free lessons below!

Improve Your Video Skills Today

Start making every video you shoot compelling and entertaining. Enroll in How to Shoot Video That Doesn't Suck: The Video Course today!


The Opposite of Good is Off

Why bother shooting great video? Because nobody watches bad video. Which you know is true, because you won’t watch bad video either.

The Opposite of Good is Off

What You’ll Need for This Course

Great video comes from the way you think, not from fancy toys. Why you need way less equipment to shoot great video than you think.

This is Your Brain on Video

How audiences watch video—and why understanding your viewers is the first step on the road to creating video people will want to watch.

Part I: How to shoot

Think In Shots

The “shot” is the smallest—and most important—unit of video. Here’s why all good film makers think in shots.

Think In Shots

Think in Shots II—Video is About People

Humans are most interested in video about other humans. How to put people front and center, how to zoom with your feet, and why you don’t shoot until you see the whites of their eyes.

Think in Shots III—Finding Your Shot

How to focus your viewers’ attention on what you want them to see. Why static shots often move better than moving shots, and how to find shots that work for your video.

Everything You Need to Know About Lighting and Sound in 5 Minutes (Unabridged)

You may have seen information on the internet suggesting that lighting and sound are very complicated. And while as an art-form there’s a lot to them, you can learn the basics in just a few minutes. Which you will in this lesson.

Location, Location, Location

Your location helps tell a story in your video. Your job is to make sure it’s the story you want to tell. Here’s how.

Always Shoot the Ones You Love

There are two kinds of people in the world: The ones who are perfect for your video, and the ones who aren’t. Here’s how to shoot more of the former and less of the latter.

Everything You Need to Know (Right Now) About Editing

Editing 101—how what you leave out can make all the difference.

The Rubbermaid Rule

How long should my video be? Not as long as you think. Here’s how to figure it out.

Part II: What to shoot

Entertain or Die

Before a video can affect your audience, they have to actually watch it. Learn how what the audience wants should—and should not—change the way you shoot.

INTENT: It’s Where You’re Going

We all shoot video for a reason. But a goal like “I want to sell my product” or “I want to go viral” isn’t going to help you make a great video. Here’s what will.

How to Storify Everything

Adding even the tiniest of story makes your videos more watchable.

Fix it in Prepro: The shotlist

Go from random to intentional by planning your videos the way the pros do—even if you only have 5 minutes to do it.

How to Shoot the Cutest Kids on Earth: Yours

We forget that our home videos have an audience—you and your relatives now, and your kids years from now. It’s worth a little extra work to make them great.

How to Shoot Vacation Video that Won’t Bore People to Death

What if you didn’t have to show people your vacation video? What if they asked to watch them because they were so damned entertaining?

How to Shoot Holiday Video that Doesn’t Suck

Every year, web sites, newspapers and magazines publish millions of lines of copy about cooking the perfect turkey, and no lines of copy about shooting the perfect holiday video. We’re here to fix that.

The Last Word

There’s no Official Board of Film Advice to tell you if your video is any good. So let’s talk about how to know.

Improve Your Video Skills Today

Start making every video you shoot compelling and entertaining. Enroll in How to Shoot Video That Doesn't Suck: The Video Course today!

What's Inside?

This is a course for anyone who wants to shoot great video—from parents of cute kids, to video marketers, to budding directors, to journalists, entrepreneurs and wedding photographers. It features 22 lessons, hundreds of tips and a whole bunch of exercises. Try one and your video will improve instantly.

Try them all, and you’ll be shooting great video that people will WANT to watch.

How to Shoot Video that Doesn't Suck

How to Shoot Video That Doesn't Suck: The Video Course is based on the same principles that make my book the best selling how-to video book in the world, with over a quarter of a million copies sold in 9 languages and an audio version.

The course isn't about the tech specs or gear - it's about thinking like a director. It will teach you how to shoot, what to shoot, and how to satisfy an audience. These are timeless principles that will help you shoot video that people will want to watch— and that doesn’t change with technology or equipment.

Improve Your Video Skills Today

Make every video you shoot compelling and entertaining. Enroll in How to Shoot Video That Doesn't Suck: the Video Course today. 

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All Major Credit Cards Accepted

We accept all major credit cards, including Visa, MasterCard, American Express, and Discover for your convenience.


Money-Back Guarantee

If you're not satisfied with the course for any reason within 14 days of your purchase, you may cancel for a full refund.

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