Entertain or Die: The Myth of the Short Attention Span
Grabbing them is one thing. Holding them is another thing altogether. You have to do both to keep your audience.
Articles
Free Download: Our 5-hour Video Boot Camp Lesson Plan
Are you a teacher? Have you ever been trapped watching student video that felt longer than the school year itself?
To Cut or Not to Cut
Transitions speak to viewers. Here's how to make sure yours are saying the right things.
Can a 90-Minute Lecture Video be Great?
Ummmmmm...probably not. Here's why, and how you can nonetheless make it pretty damn good.
What are Eyelines, and Why Should You Care?
Eyelines give us important clues about what's going on in a scene, and how the characters are relating to their reality and to us.
AI? So what?
A new short film teaches us, yet again, that using generative AI to make even so-so video requires a human brain. Sorry, you still have to know what you're doing.
Telling the Truth with Testimonials
Shooting testimonial interviews is a great way to get ideas across—but only if the testimonials are real. Here's how to shoot the truth.
Finding the Hidden Script
A reader asks "How do I create a narrative from unscripted video when I have no control over what's going to happen?"
How to Use Story to Make Great Video
Why story works, and how to think about it.
First Principles
Welcome to the Entertainment industry.
How to Shoot Vacation Video that Won't Bore People to Death
Turns out it’s not that hard to shoot good vacation video. Start by considering that your video just may have an audience.
Shooting Real Estate Video that Doesn't Suck
Regardless of your industry, shooting funny, entertaining videos will always do better than dull, boring videos. To get there: focus more on your audience.