Video Marketing

How to Shoot Video that Doesn’t Suck: Official Book Trailer

By May 23, 2011February 8th, 202211 Comments

This took a while, since doing a book trailer for a book about video that doesn’t suck is risky for obvious reasons.  But in the end, I decided that putting my money where my mouth was was a better idea than selling the house and moving to a hut with no phones or electricity in rural Kansas.

My friends Jared and Chris at Redtail Media (production) and Jay Rose at the Digital Playroom (sound) did an amazing job.


  • Jeff Norris says:

    Steve – a friend at work had your book and I asked if I could see it. 3 pages in and I knew had to get my own copy! It just arrived yesterday, Even though I mainly shoot documentary style weddings and dance recitals, your advice has changed the way I approach almost everything! I can't wait for the next wedding in a few months to produce a great video. Thanks!

  • Hello Steve,

    I've been producing YouTube Videos on my Channel since 2006 and have over 100,000 subscribers. I picked up your book as a way to continue to expand my knowledge and improve, and I have to say your book is excllent. You hit so many great points in a very quick way. You write the book the same way you advocate filming and editing your video: in short interesting clips that get to the point fast and hit hard.

    Thanks for your tips and I will be reading through this book more than once.
    Andrew Furmanczyk :: "Lypur" on YouTube

    • steve says:

      Thanks,Andrew– really appreciate the testimonial from a guy who seems to have his video game well in hand. Checked out your channel– stuff looks great!

  • @DWFK says:

    Funny. Before I bought your book today or saw this trailer, I went with my family to the aquarium in Long Beach, where it seems you shot parts of this. I also took my Kodak camera (but the waterproof one that I wanted to test with the stingrays).

    Anyway, I'm really enjoying the tips and the humorous style of writing. I'm a journalist and have been doing some video. I had done a lot of writing and photography, but my audience really likes the videos I've done so far and I need something to help me grow in it. I think this book will do me well.

  • Holly McMahon says:

    I just finished your book and I learned so much! It's very clear and easy to follow. I really appreciate it as an aspiring filmmaker. You give amazing advice and I know I'm going to think carefully before shooting my next video. I can't wait to read it all over again!

  • Steve, I just bought your book. I'm trying to put together an idea about a series of instructional online videos on a specific subject. I have zero interest in general movie-making, so I've never shot any video before.

    Your book is laugh-out-loud funny, and the jokes punctuate the advice in a way that makes it unforgettable (I will never edit a video without thinking about that 2:46 movie that might have been a lot better at around 2:20).

    Thanks a million, Steve, most especially on behalf of my students.

  • Maureen says:

    Steve – I just rec'd your book last night andthink it is great. Everything I've read so far makes absolute sense and I am happy to say I already do a few things mentioned in the book. Your tips are going to help tremendously not only with my video taping (of friends and family – I'm just an amateur) but also with the final editing – keeping it short has always been a challenge for me but, in the past, when I have, the video is always so much more compelling!

    Thanks for a great book.

    Maureen, Massachusetts

Leave a Reply

Copy link
Powered by Social Snap