a building that has a lot of windows on it

A Demo Video that Works

This  demo video from Corning gets us excited about the future of glass.  Here are some lessons you can use in your next demo video:

Think about structure:  The entire piece takes place over a single “normal” day. By putting us in a “normal” environment and following another “normal” day,  the video really accentuates what’s NOT normal– all the advances in glass technology that are coming soon. (see also: Unity)

Add Music:  The score keeps the piece moving.

Tell a Story:  Like all good videos, this one has a clear beginning, middle and end

Focus: Corning’s demo video focuses nicely on one key point:  Glass technology will change your life, soon.  By staying simple and focused, it makes the point clearly and memorably.

laptop 1

Get a free preview of the new video course!

Enter your email and be the first to get a free lesson of our new video course for How To Shoot Video That Doesn’t Suck

Posted in
Comment

Check out these posts for more:

How To Shoot Video That Doesn't Suck: The Video Course

Steve Stockman Portrait
About The Author

Steve Stockman

Steve Stockman, president of LA-based Custom Productions, Inc., is a prolific producer, writer, and director, known for over 200 diverse media projects. He is also the author of the best-selling book "How to Shoot Video that Doesn’t Suck," taught globally from middle school to graduate level, and available in 9 languages.

More About Steve

One Comment

Leave a Reply

AudibleAmazonKindleBarnes & NobleApple BooksIndieBound

Classroom and Corporate Orders

Share via
Facebook
X (Twitter)
LinkedIn
Mix
Email
Print
Copy Link
Copy link
CopyCopied