This demo video from Corning gets us excited about the future of glass. Here are some lessons you can use in your next demo video:
Think about structure: The entire piece takes place over a single “normal” day. By putting us in a “normal” environment and following another “normal” day, the video really accentuates what’s NOT normal– all the advances in glass technology that are coming soon. (see also: Unity)
Add Music: The score keeps the piece moving.
Tell a Story: Like all good videos, this one has a clear beginning, middle and end
Focus: Corning’s demo video focuses nicely on one key point: Glass technology will change your life, soon. By staying simple and focused, it makes the point clearly and memorably.
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Steve Stockman is a writer/ producer/ director in Los Angeles. How to Shoot Video That Doesn't Suck, available in 9 languages, is the best selling video how-to book in the world. You can find the updated edition from Workman Publishing wherever you get books, ebooks or audiobooks. 
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