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A Demo Video that Works

This  demo video from Corning gets us excited about the future of glass.  Here are some lessons you can use in your next demo video:

Think about structure:  The entire piece takes place over a single “normal” day. By putting us in a “normal” environment and following another “normal” day,  the video really accentuates what’s NOT normal– all the advances in glass technology that are coming soon. (see also: Unity)

Add Music:  The score keeps the piece moving.

Tell a Story:  Like all good videos, this one has a clear beginning, middle and end

Focus: Corning’s demo video focuses nicely on one key point:  Glass technology will change your life, soon.  By staying simple and focused, it makes the point clearly and memorably.

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About The Author

Steve Stockman

Steve Stockman, president of LA-based Custom Productions, Inc., is a prolific producer, writer, and director, known for over 200 diverse media projects. He is also the author of the best-selling book "How to Shoot Video that Doesn’t Suck," taught globally from middle school to graduate level, and available in 9 languages.

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