Instead of  the random tourist shots of“Our Vacation,” shoot the video “Samantha’s first time out of the country”—which focuses specifically on what it’s like for 15 year-old Samantha to visit France for the first time—dealing with a new language, different money and jet lag.

Instead of “Our Company” how about a video about “How we deliver shoes to your door” or “Roz, the Customer Service Genius”?

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Whenever you’re about to hit record, ask yourself, “What’s special about this person or place in this exact moment in time?” The more specific your answer, the better your video.


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  • rune says:

    I got your book yesterday from amazon and i have started reading it.You are a great teacher in video.Thank you for valuable info.

  • Lily says:

    So, speaking of "random tourist shots of 'our vacation'"… we are headed to the Florida Keys in April and after trying to put together a great video from our week in Barcelona and failing miserably due to a lack of interesting footage (really, why was I thinking those shots would be interesting?!) I'm thinking about what I can do better next time. I actually do want "random tourist shots of my vacation", but in an awesome way, like this person's video of their trip to Brazil: http://vimeo.tumblr.com/post/3471001724/hd-channe

    I know you've given a lot of advice on making vacation videos that don't suck already, but I'm going to be greedy and ask if you have any more tips on how to plan / shoot / edit in order to achieve something like Javi Devitt?

    To clarify my intentions – I'm not trying to make a video that gets 5,000+ likes on vimeo, I just want to capture the memories of our vacations in such a way that they are enjoyable for us to watch later.


  • rune says:

    Great advice.Thanks:)

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