How to Do a Zoom Meeting that Doesn’t Suck

Zoom meeting

Zoom meeting

While there are plenty of posts on Video Meeting Etiquette out there, much of that advice is painfully obvious. (Pro tip: You know it’s painfully obvious advice if the words “you moron” perfectly complete the sentence. Like this one: “Unmute before you talk.” See what I mean?) As the pandemic wears on and it’s clear that video meetings are here to stay, it’s time to go a little deeper.

We just shot a series of commercials for Saatva via Zoom. This made sense as a) there is still no actual production here in LA and b) we set the spots … Read the rest

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Don’t Start Your Video Marketing Conversation with SEO

video marketing does not equal data managementGoogle “video marketing” and you’ll get—as of this writing—2.63 BILLION hits. That’s way more than Kim Kardashian (266 million), weed (382 million), Donald Trump (1.4 billion) and, surprisingly, porn (also 1.4 billion).

Books, articles and videos (and more videos) offer you “21 Video Marketing Tools” or “5 Super Secrets” or “8 super-successful tips” every video marketer should know, all of which revolve around data manipulation: jacking your view count, tracking prospects, a/b headline testing, the latest changes to the YouTube algorithm, and reams and reams on Search Engine Optimization schemes.

Scrolling through this mass of information, you could be forgiven … Read the rest

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The True Story of How Tattoos Got Us a Digital Series on Comedy Central

Our new digital series for Comedy Central, Gnarnia went up on Youtube last week.  It’s about 4 guys in a heavy metal band who live together behind a used record store in Los Angeles, who’ll do just about anything to avoid growing up.

We took it to several networks last year. The pitch included a very funny sizzle reel (a 4 minute demo of the project) and an explanation of our plans for the show. The quick pitch was “stoner Monkees”, which caused everyone in the room under 45 to go “Like, actual chimps?” (If you don’t know the Monkees, … Read the rest

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