Your new best friend, Specificity

SpecificityLet me introduce you to specificity, your new best friend. You guys want to be buddies because being more specific about what you’re shooting automatically improves almost any video.

Instead of  the random tourist shots of“Our Vacation,” shoot the video “Samantha’s first time out of the country”—which focuses specifically on what it’s like for 15 year-old Samantha to visit France for the first time—dealing with a new language, different money and jet lag.

Instead of “Our Company” how about a video about “How we deliver shoes to your door” or “Roz, the Customer Service Genius”?

If you’re shooting “a birthday … Read the rest

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