Let me introduce you to specificity, your new best friend. You guys want to be buddies because being more specific about what you’re shooting automatically improves almost any video.
Instead of the random tourist shots of“Our Vacation,” shoot the video “Samantha’s first time out of the country”—which focuses specifically on what it’s like for 15 year-old Samantha to visit France for the first time—dealing with a new language, different money and jet lag.
Instead of “Our Company” how about a video about “How we deliver shoes to your door” or “Roz, the Customer Service Genius”?
If you’re shooting “a birthday … Read the rest
Steve Stockman is a writer/ producer/ director in Los Angeles. How to Shoot Video That Doesn't Suck, available in 9 languages, is the best selling video how-to book in the world. You can find the updated (2017) edition from Workman Publishing wherever you get books, ebooks or audiobooks. 
