The Truth About Viral Videos: You Can’t Shine Sh*&

LA Times reporters bought 62,000 “views” for this video for about $100.  It’s 1:47 of paint drying.


Two weeks ago, LA City Attorney Carmen Trutanich was caught buying at least 650,000 views on YouTube for his upcoming campaign for District Attorney.  How many views did he actually get for his videos?  Only about 725,000.

The Trutanich Campaign did it, apparently, for bragging rights– “Look!  725,000 people want Carmen to be the DA!”  That this was more views than the presidential videos were getting never occurred to them. Sure, there could be 725,000 people anxiously waiting by their computers in … Read the rest

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