Story Structure and “Arrival”

The Story Structure of "Arrival" (2016)

William Goldman (Butch Cassidy and the Sundance Kid, The Sting, Princess Bride) wrote in his classic book Adventures in the Screen Trade that “screenplays are structure.” Because Goldman is a writing god, people listened.

They listened, but they may not have heard well. Goldman was saying that structure was necessary to a screenplay, but he wasn’t saying it was sufficient.  Yet many took Goldman’s point, misunderstood, and ran with it, pitching structure-first as the key to writing film.  Luckily, it mostly worked anyway, because most film beginners– and many professionals– fail to focus on a hero and a … Read the rest

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Just Don’t: 6 Ways NOT to Shoot Video Interviews

I’ve written a lot about how to shoot video interviews (here, here and here, for example) but not a lot about how NOT to shoot video interviews. Here are some advanced “don’t do this” tips for you to go out and not do immediately:

1.  Don’t tell them what to say.  In commercial focus groups a few years back, we showed two different sets of “testimonial” type spots.  One set featured absolutely real people, who said real things about the product.  The other featured people saying more positive things about the product, but they were actors, and … Read the rest

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5 Tips for Father’s Day Video that Doesn’t Suck

Father’s Day Video.  Memorable–or as undercooked as the runny eggs and cold toast the kids bring Dad in bed?  Here are a five tips to improve the video you shoot this Father’s Day.

1. Find the Hero: Focus your attention on someone– anyone!  Having a hero invites us to think about our videos as stories about someone, which makes them more intriguing.

Choosing a hero changes the video.  For example, if Dad is the hero, your story might be “Dad gets woken up for breakfast in bed– at 4:30am.”  Told from Dad’s point of view, the story might alternate … Read the rest

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