Want to Shoot Better Videos?
Nobody watches bad video. Your parents will lie about watching Shania’s soccer game video if it sucks. They’ll say “Oh, it was adorable” but what they mean is they got bored after 20 seconds and clicked to the new Star Wars series. Your customers won’t even bother lying to you…they’ll just disappear.
If you want people to watch, you have to give them video worth watching.
And it's easier than you think.
"Stockman skips past all the technical crap and cuts to the chase. How do you shoot a video somebody else will want to watch?"
- David A. Goodman, Executive Producer
Family Guy and The Orville
22 lessons, plus exercises and a downloadable guide.
Watch two lessons-- FREE-- right now!
Introduction
Why bother shooting great video? Because nobody watches bad video. Which you know is true, because you won’t watch bad video either.
Great video comes from the way you think, not from fancy toys. Why you need way less equipment to shoot great video than you think.
This is Your Brain on Video
How audiences watch video—and why understanding your viewers is the first step on the road to creating video people will want to watch.
Part I: How to shoot
Think In Shots
The “shot” is the smallest—and most important—unit of video. Here’s why all good film makers think in shots.
Think in Shots II—Video is about people
Humans are most interested in video about other humans. How to put people front and center, how to zoom with your feet, and why you don’t shoot until you see the whites of their eyes.
Think in Shots III—Finding Your Shot
How to focus your viewers’ attention on what you want them to see. Why static shots often move better than moving shots, and how to find shots that work for your video.
Everything You Need to Know About Lighting and Sound in 5 Minutes. Unabridged
You may have seen information on the internet suggesting that lighting and sound are very complicated. And while as an art-form there’s a lot to them, you can learn the basics in just a few minutes. Which you will in this lesson.
Location, Location, Location
Your location helps tell a story in your video. Your job is to make sure it’s the story you want to tell. Here’s how.
Always shoot the ones you love
There are two kinds of people in the world: The ones who are perfect for your video, and the ones who aren’t. Here’s how to shoot more of the former and less of the latter.
Everything you need to know (right now) about Editing
Editing 101—how what you leave out can make all the difference.
The Rubbermaid Rule
How long should my video be? Not as long as you think. Here’s how to figure it out.
Part II: What to shoot
Entertain or Die
Before a video can affect your audience, they have to actually watch it. Learn how what the audience wants should—and should not—change the way you shoot.
INTENT: It’s where you’re going
We all shoot video for a reason. But a goal like “I want to sell my product” or “I want to go viral” isn’t going to help you make a great video. Here’s what will.
Know your Story
“Story” is the buzzword of the decade. Let’s break it down into something simple, that will change the way you shoot video.
How to Storify Everything
Adding even the tiniest of story makes your videos more watchable.
Fix it in Prepro: The shotlist
Go from random to intentional by planning your videos the way the pros do—even if you only have 5 minutes to do it.
Making Marketing Videos Work
Marketing videos work when they give the audience something of real value. Here’s how to make your audience want to watch your marketing video.
How to Shoot Interesting Interviews
Everyone uses interviews in marketing videos. They can be great in other videos too. But only if you know how to shoot good ones.
How to shoot the cutest kids on earth: yours
We forget that our home videos have an audience—you and your relatives now, and your kids years from now. It’s worth a little extra work to make them great.
How to shoot vacation video that won’t bore people to death
What if you didn’t have to show people your vacation video? What if they asked to watch them because they were so damned entertaining?
How to shoot Holiday Video that Doesn’t Suck
Every year, web sites, newspapers and magazines publish millions of lines of copy about cooking the perfect turkey, and no lines of copy about shooting the perfect holiday video. We’re here to fix that.
The Last Word
There’s no Official Board of Film Advice to tell you if your video is any good. So let’s talk about how to know.
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