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Steve Stockman
Steve Stockman In If you’re new to video, Video Marketing, For Pros

Video vs. Real Life

Several readers forwarded this video.

It’s a great example of the principle of intrigue. Notice how the video sets up a game with the viewer– how will writer Charlene DeGuzman’s key point be revealed in each shot?  Once we know what her point is, we watch in horror, recognizing our own behavior over and over.

Instead of telling us answers, telling us what to think, this video invites us in and allows us to think.  Getting your audience to draw its own conclusions is so much more powerful than explaining.

And the point she makes about real life vs. … Read the rest

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Steve Stockman
Steve Stockman In Tips and Tricks, For Pros

The Value of Checklists (even if you’re not drinking)

I’m traveling the country this summer with the cast and crew of our new show “Brew Dogs” (coming to the new Esquire Network on September 24– the network debuts on September 23 where G4 is now on your cable or satellite.)

In each city we brew a stunt beer and hold a tasting at the brewery. The first couple of times we did it things went well, but as it was a live shoot with 200 guests, there was some confusion.  What props did the brewery need to have on hand?  What time were we starting?  Which cameras were on … Read the rest

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