You write a lot about movies, home video, story, etc. It’s all great, and I use it when I shoot stuff. But I need to convince my company to do better marketing videos and I’m not shooting those.
Any advice?
-Jackson D., Denver
The only thing worse than shooting awful marketing video is paying someone else to shoot awful marketing video for you.
Critical in this age of video overpopulation: A crash course in video literacy for companies. The more you know about how video really works, the less likely you are to waste money and time on something nobody … Read the rest
Steve Stockman is a writer/ producer/ director in Los Angeles. How to Shoot Video That Doesn't Suck, available in 9 languages, is the best selling video how-to book in the world. You can find the updated (2017) edition from Workman Publishing wherever you get books, ebooks or audiobooks. 
