toys Archives - Steve Stockman

It’s a great example of the principle of intrigue. Notice how the video sets up a game with the viewer– how will writer Charlene DeGuzman’s key point be revealed in each shot?  Once we know what her point is, we watch in horror, recognizing our own behavior over and over.

Instead of telling us answers, telling us what to think, this video invites us in and allows us to think.  Getting your audience to draw its own conclusions is so much more powerful than explaining.

And the point she makes about real life vs. … Read the rest