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Steve Stockman
Steve Stockman In If you’re new to video, Video Marketing, For Pros

Video vs. Real Life

Several readers forwarded this video.

It’s a great example of the principle of intrigue. Notice how the video sets up a game with the viewer– how will writer Charlene DeGuzman’s key point be revealed in each shot?  Once we know what her point is, we watch in horror, recognizing our own behavior over and over.

Instead of telling us answers, telling us what to think, this video invites us in and allows us to think.  Getting your audience to draw its own conclusions is so much more powerful than explaining.

And the point she makes about real life vs. … Read the rest

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Steve Stockman
Steve Stockman In Your Questions Answered

Video Critique: The Toy Review

Today’s video critique: A toy geek boldy submits his review for our review.

Dear Steve,

I collect toys as a hobby, and very rarely come across reviews that are entertaining enough to watch.

So I set out to make review videos of my own. I wanted to do entertaining and informative videos, and also wanted to put myself out there so people can recognize me as a person, and not just another pair of clumsy hands clutching random pieces of plastics.

Your book has been very helpful, and I’d appreciate any comments on what can I do to make my

…
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