In Part I of this post, we laid down the basics for How-To Video. Now lets go for mastery. The key to which, as with so many other elements of video, is story.
Think about your video as a real film, with real story elements. The simplest story in any how-to video is the journey, where the hero takes us from not-done to overcoming-obstacles to done. The more challenging the journey, the better the video.
How much journeying you can do in your how-to video depends on your audience’s needs. If people will watch while they do … Read the rest
Steve Stockman is a writer/ producer/ director in Los Angeles. How to Shoot Video That Doesn't Suck, available in 9 languages, is the best selling video how-to book in the world. You can find the updated (2017) edition from Workman Publishing wherever you get books, ebooks or audiobooks. 
