The Filmmaker as Detective: Finding Story

I get what you’re saying about having story in video, but I’m stuck.

I’m doing short videos about the sales team for my company website.  Do I need a story?  How do I create one?


A story needs a hero, a beginning, middle and end. The easiest way to put it all together is to go in that order.  Start with the hero, then use your inner detective to find the story.

Anyone can be your video’s hero.  They don’t have to fly or wear a metal suit.  But they do have to be interesting. As the filmmaker, … Read the rest

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