… Read the rest
Ordered your book from Amazon and devoured it in 2 days; awesome stuff.
I have a question on chapter 2 re: intent. Coming from an internet marketing background I am unfortunately ingrained with ‘results’ driven approaches (increase conversion, ROI, etc). I was wondering if I could give you some examples of intent just to clarify if I am on the right track.
The video I will be shooting is in fitness. One intent I brainstormed was ‘Inspire viewers to workout’. Is that a result because viewers work out later at some point after the video is done?