Whose Fault is it if the Talent Looks Bad? Yours.

Want to know a secret that professional directors know and don’t often share?  Of course you do.  Here it is:

85% of the director’s job is casting.  If you get the right person in front of the camera, your film will be great.  But get stuck with the wrong talent, and you are in deep trouble. (For those of you with math OCD issues: another 10%  is helping talent to do their job, and the last 5% is staying out of the way.)

Having the wrong talent on screen is a lose-lose proposition for everyone.  Your video will suck, … Read the rest

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