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keep it short Archives - Steve Stockman

Steve Stockman
Steve Stockman In Video Marketing, Teaching and Training, Better Home Video, For Pros, Your Questions Answered

For Video that’s Relatable, Tell Specific Stories

I am starting a video to show on my son’s bar mitzvah. The video will play at a brunch with approximately 200 people, but I worry that the main audience– the ones who will love the video and will be truly entertained– are only the closer family members.

So who is my audience? I can do a beautiful video of my son’s life that can be entertaining, inspiring and loved by 20 people, but how do I make it entertaining for 200 guests? Do I make two videos, one for each audience?

–Isaac

Great question, Isaac.  And one that comes … Read the rest

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Steve Stockman
Steve Stockman In Tips and Tricks, 12 Tips to Improve Your Video NOW

Keep Your Video Short: 12 Tips to Keep Your Video from Sucking (#10)

When it comes to video, the old show-business expression “Always leave them wanting more” applies. Anything worth saying in video is worth saying shorter. TV commercials tell a complete story, entertain us, and sell us—all in 30 seconds. Benjamin Button lives his entire life on screen, backward, in two hours and 46 minutes (not a long time for an entire life, but still some might suggest it could have been done in 2:20).

The record of your mother’s second birthday party probably exists as either a grainy two-minute silent home movie or six photographs stuck in an album. Yet if … Read the rest

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