I am starting a video to show on my son’s bar mitzvah. The video will play at a brunch with approximately 200 people, but I worry that the main audience– the ones who will love the video and will be truly entertained– are only the closer family members.
So who is my audience? I can do a beautiful video of my son’s life that can be entertaining, inspiring and loved by 20 people, but how do I make it entertaining for 200 guests? Do I make two videos, one for each audience?
–Isaac
Great question, Isaac. And one that comes … Read the rest
Steve Stockman is a writer/ producer/ director in Los Angeles. How to Shoot Video That Doesn't Suck, available in 9 languages, is the best selling video how-to book in the world. You can find the updated (2017) edition from Workman Publishing wherever you get books, ebooks or audiobooks. 
