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intent Archives - Steve Stockman

Steve Stockman
In Video Marketing, For Pros, Your Questions Answered

Intent vs. Results

Hi Steve,

Ordered your book from Amazon and devoured it in 2 days; awesome stuff.

I have a question on chapter 2 re: intent. Coming from an internet marketing background I am unfortunately ingrained with ‘results’ driven approaches   (increase conversion, ROI, etc). I was wondering if I could give you some examples of intent just to clarify if I am on the right track.

The video I will be shooting is in fitness. One intent I brainstormed was ‘Inspire viewers to workout’. Is that a result because viewers work out later at some point after the video is done?

Ryan

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Steve Stockman
In Video Marketing, For Pros, Your Questions Answered

Why Knowing “Why” makes Better Video

I’m an author who’d like to shoot promotional videos for YouTube marketing purposes

How do I put together a video of my books using just stock footage? Eventually, I’d like to put out a casting call on my local Craig’s List, getting free talent in exchange for a professional reference (after all, they can point to my site to showcase their abilities, as evident in my videos) — but for now do you know the best way to promote an action-packed techno-thriller?

–Dee

You’re asking about “how”– stock footage and actors are two possibilities among an infinite number of ways  … Read the rest

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Steve Stockman
In Examples from the Book

What’s Your Intent? (p. 25)

From How to Shoot Video that Doesn’t Suck, Page 25:

Before you shoot your next video, brainstorm a long list of why you’re doing it and how you want to treat the audience. Select the most useful thoughts from your list and keep that in mind as your intent, or purpose. Let your intent live in your mind, and your video will instantly take on a life it may not have had before.

Here’s a video I co-directed for Summer Stars Camp for the Performing Arts. Summer Stars teaches disadvantaged kids ages 11 to 14 how to … Read the rest

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