New Business Video Vocabulary Word: “Choddy”

I got a great question from blog fan “Jaye” which I’m saving for a bit later.  But in his letter, he referred to a “choddy.” I try to stay up on film and video jargon, but this was a new one to me.  Being a naturally curious and jargon-hating sort, I googled it–

And found stopthechoddy.org.  It turns out “choddy” is a somewhat-used term to describe an immediately familiar style of testimonial video– the same ad copy read straight to camera by multiple actors, in a sincere tone of voice.

As for “stop the choddy”?  I’ll let them … Read the rest

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5 Tips to shoot better video– Instantly!

From the "How to Shoot Video that Doesn't Suck" book trailer.

The book trailer for How to Shoot Video that Doesn’t Suck gets you started with 5 great tips to help you shoot better video.

This isn’t a technical book–it’s about how to think like a director so you can shoot video that people will actually want to watch. It includes step by step instructions for beginners, great ideas on story and more advanced techniques if you’re already serious about shooting stills or video, and even a few ideas that will inspire a pro. Whether you’re shooting with a red, a dslr or your smartphone, these are tips you can use … Read the rest

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