In the video world, it’s “Entertain or die”– if your video’s not good, it’s gone. If you don’t entertain the audience, they won’t watch. And if they don’t watch, what’s the point of doing the video at all?
That was my message at Gate 3.0 a couple of weeks ago, and they’ve posted the video of that talk online (in fact they’ve posted all 16 hours of the conference on line, but my part was only 15 minutes.) Gate stands for “Global Alliance for Transformation of Entertainment” and yes, it is as new-agey as it sounds. But it was a … Read the rest