Entertain or Die – My Talk at Gate 3.0

In the video world, it’s “Entertain or die”– if your video’s not good, it’s gone.  If you don’t entertain the audience, they won’t watch.  And if they don’t watch, what’s the point of doing the video at all?

That was my message at Gate 3.0 a couple of weeks ago, and they’ve posted the video of that talk online (in fact they’ve posted all 16 hours of the conference on line, but my part was only 15 minutes.) Gate stands for “Global Alliance for Transformation of Entertainment” and yes, it is as new-agey as it sounds. But it was a … Read the rest

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Welcome to the Entertainment Industry

Since I started working on the book, I’ve been checking the Youtube top 100 videos list semi-regularly. Turns out that close to 85% of the videos that score big are made by pros. Of the remaining 15%, a few– maybe 5% are jokes– videos that look like porn but aren’t, for example.  Another 5% are at least “semi-pro”—produced by people with some experience. That leaves about 5% for piano playing cats and kids who bite other kids fingers.

Amateurs are being squeezed out of web viewing as the web grows up. Video is big money now. Professional TV and … Read the rest

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