branding Archives - Steve Stockman

I was once taught that B-roll is best cut in 3’s, but in this piece I couldn’t get that to work with the pacing on the dialogue. Does the edit feel forced in this piece?

What other “rules or tips” of editing would help me?

–Brian Wilcox

I don’t believe in “b-roll.”   As a concept, I mean.  “B-roll” is the term commonly applied to that extra stuff we shoot (when there’s time) that we use to patch holes in our edit later.   My problem:  the name “b-roll” implies “not ‘A’ material.” It’s an afterthought.