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Anchor Brewing Archives - Steve Stockman

Steve Stockman
In Video Marketing, Teaching and Training, For Pros

Intrigue is the Currency of Modern Entertainment

Intrigue is the currency of modern entertainment.  It’s the art of making people want to find out more.

Skillful storytellers don’t get you to turn page after page by telling you what happens next.  They get you to turn the page by making you wonder what happens next.  That act of wondering– of needing to know– is intrigue. It’s what makes you stay with the story. Your curiosity drives you to turn the page.

And so it is with video.  Intrigue keeps you tuned in.  This is obviously true for video that tells stories (movies tend not to start with … Read the rest

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Steve Stockman
In Video Marketing, For Pros

If at First You Don’t Succeed, Chuck It and Try Something Else

Along with my partners at Redtail Media, I just completed a series of videos for the new Anchor Brewing website.  They’re the folks who brew Anchor Steam Beer.  To tell the story of their Bock Beer, we decided to bring a goat to the brewery (Why a goat?  See the video.)

A “film goat” would probably actually be three or more identical goats– one to “baaah” on command, one to go up stairs, one to stop on the right mark, etc.  That kind of training costs thousands and takes weeks.  To save time and a few bucks (okay, a lot… Read the rest

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