Video Marketing

Feb 24
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Video Changes Society

By Video Marketing, For Pros One Comment

Chris Anderson from TED gives a great talk on how video can effect what he calls “Crowd Accelerated Innovation”– how a group of people who share a common interest can show off their best efforts and desire for innovation on video, and accelerate real change. TED videos are shot simply but elegantly.  They’re almost always clear and easy to watch.  And each one is 18 minutes long.  Worth the time. Check out these posts for more: 5 Questions to Figure Out What Your Video Should Cost Hi Steve- You sometimes say that a certain video doesn’t cost much. But I…

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Mar 07
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The Opposite of Viral Video

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I wanted some bad video. Not to watch, at least not all the way through, but to use as an example of how not to do things for my book.  Some inspiration from a video that was truly awful. Turns out it’s very, very difficult to find bad video on YouTube.  I scrolled through 40 pages of “recitals” and none had less than 1600 view– still way too good for my purposes.  I searched for “dance recital”, then ranked by views.  YouTube cut me off on page 50– 1000 videos down out of 8,560– and the view count was over…

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Mar 18
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Rethinking Business Videos

By Video Marketing, For Pros 3 Comments

The web accelerates cultural trends.  Movies took almost 30 years to transition entirely to color.  TV took about 5 to go from black & white to color, and more recently took 6 years to transition to HD.  Web video was born in color, and HD is the norm now. If you did business videos a few years back, you need to upgrade.  It would be nice to imagine that the videos you created for next to nothing a couple of years ago will continue to work.  But they won’t, for the same reason that most 1980s TV shows and 1940s…

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Apr 08
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Bad Video Loses in Court

By Video Marketing, For Pros Leave a comment

Before you start jury duty at LA Superior court you have to watch a training video.  If you watch the video on line at home, you can come in later on jury duty day when they play it in court.  Sounded good to me. I sat down at my desk, all set for a great video from a court system based in the Entertainment Capitol of the World.  Oops. It was awful.  Talking heads and condescending narration over what looked like bad stock footage. The narration was printed on screen to underline the tedious points.  “BE ON TIME!” it shouted,…

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Apr 18
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How Viral Videos REALLY Work

By Video Marketing One Comment

From How to Shoot Video that Doesn’t Suck, Page 189: Viral videos can be total luck or part of an intentional, well orchestrated push.  What you don’t want is to have neither. One kind of viral video happens when people accidentally stumble on “lightning in a bottle.”  For that, you’ll need the luck to have captured Charlie Bit My Finger–Again! and the luck that others find it as funny as you do.  Like lightning, you can’t make it strike when and where you want it to. The pros do things differently– they put together a top creative team, aim to do…

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May 09
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A Demo Video that Works

By Tips and Tricks, Video Marketing One Comment

This  demo video from Corning gets us excited about the future of glass.  Here are some lessons you can use in your next demo video: Think about structure:  The entire piece takes place over a single “normal” day. By putting us in a “normal” environment and following another “normal” day,  the video really accentuates what’s NOT normal– all the advances in glass technology that are coming soon. (see also: Unity) Add Music:  The score keeps the piece moving. Tell a Story:  Like all good videos, this one has a clear beginning, middle and end Focus: Corning’s demo video focuses nicely…

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May 23
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How to Shoot Video that Doesn’t Suck: Official Book Trailer

By Video Marketing 11 Comments

This took a while, since doing a book trailer for a book about video that doesn’t suck is risky for obvious reasons.  But in the end, I decided that putting my money where my mouth was was a better idea than selling the house and moving to a hut with no phones or electricity in rural Kansas. My friends Jared and Chris at Redtail Media (production) and Jay Rose at the Digital Playroom (sound) did an amazing job. Check out these posts for more: Lessons from a Great Book Video When I spoke to a gr0up of publishing marketers this…

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Aug 19
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10 Tips for Video Interviews that Don’t Suck, Part I

By Tips and Tricks, Video Marketing, For Pros 3 Comments

Video interviews are a staple of business video, but there’s nothing duller than stilted answers to predictable questions from someone very unhappy to be on camera. Since boring videos get turned off with a click of the mouse in about 10 seconds, you need exciting, interesting, intriguing video.  Here are 10 must do tips- 5 in this post, and 5 in the next. This video I directed for InHealth and Perfect Sense Digital was shot with real people, and absolutely no fed lines. 1) Cast for the Stars: Here’s what professional directors know that you don’t (until now!):  85% of…

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Aug 22
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10 Tips for Video Interviews that Don’t Suck, Part II

By Tips and Tricks, Video Marketing, For Pros 9 Comments

Read 10 Tips for Video Interviews, Part I Video interviews are a staple of business video, but there’s nothing duller than stilted answers to predictable questions from someone very unhappy to be on camera. Since boring videos get turned off with a click of the mouse in about 10 seconds, you need exciting, interesting, intriguing video.  Here are second 5 of my 10 tips: This video I directed for InHealth and Perfect Sense Digital was shot with real people, and absolutely no fed lines. 6)  Relax Yourself: Let your interviewee set the pace.  Slow talkers shut right up if you…

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