The Curse of the Inactive Hero: Lessons from “Ant-Man and the Wasp”

A hero is who your story is about. A mute woman rescuing a monster she loves, a lawyer facing down the bigotry of his 1930s community to save a man’s life, a woman of color who wants to do math for NASA to save a mission– all great heroes. They each take big risks and strong actions. Seeing how that action turns out for them is what pulls us through the story.

Generally speaking, the stronger the hero and the tougher the odds they face, the better the story. Which is why superheroes, who are larger than life by … Read the rest

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5 Killer Halloween Video Tips

Halloween PrincessGoing out to shoot memorable video of your kids?  Here are five Halloween Video tips that will help:

1) It’s dark out at night.  I know you knew that, so let me be more specific:  outside at night away from any light, it will be too dark to see the kids.  The obvious solutions: use your phone’s built-in light, position the kids under streetlights or shoot at the pre-show party indoors.  Less obviously- have another parent light the kids with their cellphones from off to the side. You’ll get much prettier looking footage. Above all, remember– if you can’t … Read the rest

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Just Don’t: 6 Ways NOT to Shoot Video Interviews

I’ve written a lot about how to shoot video interviews (here, here and here, for example) but not a lot about how NOT to shoot video interviews. Here are some advanced “don’t do this” tips for you to go out and not do immediately:

1.  Don’t tell them what to say.  In commercial focus groups a few years back, we showed two different sets of “testimonial” type spots.  One set featured absolutely real people, who said real things about the product.  The other featured people saying more positive things about the product, but they were actors, and … Read the rest

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5 Tips for Father’s Day Video that Doesn’t Suck

Father’s Day Video.  Memorable–or as undercooked as the runny eggs and cold toast the kids bring Dad in bed?  Here are a five tips to improve the video you shoot this Father’s Day.

1. Find the Hero: Focus your attention on someone– anyone!  Having a hero invites us to think about our videos as stories about someone, which makes them more intriguing.

Choosing a hero changes the video.  For example, if Dad is the hero, your story might be “Dad gets woken up for breakfast in bed– at 4:30am.”  Told from Dad’s point of view, the story might alternate … Read the rest

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