Audio Book Out Now– Get Your Copy Free!

Were you lucky enough to get a new video camera or smartphone for Christmas?  Are you itching to get out there and give them a go?

Luckily for you, How to Shoot Video that Doesn’t Suck is now an audio book.  Load it onto your smartphone and you can listen while you shoot video.  How cool is that?  Distracting, yes, but also cool.

It turns out the most interesting part of narrating your own audio book is that one forgets what one has written, and then is pleasantly surprised when it turns out there’s some good advice in there.  … Read the rest

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Intrigue In Action

Following up on last week’s post, my friend (and storytelling/marketing expert) Andy Goodman sent me this spot and the message “Get a tissue before you watch.”  It’s powerful, emotional and beautifully done.

It’s also a brilliant model for creating intrigue.  The film pulls viewers in by getting us to play two different guessing games as we watch.

The first game is “What am I seeing?” We’re shown a face that intrigues us, but we don’t know who it is.  We wonder, trying to make sense of each headline as the video gives us more clues– and then, finally … Read the rest

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