From How to Shoot Video that Doesn’t Suck, Page 192:
To promote your product using video, you’ll want to intrigue a potential customer into learning more. Which means you’ll need a big idea and plenty of entertainment value. A great video grabs your attention even when you have no interest in buying the product.
Someone sent me a link to Blendtec’s “Will It Blend?” videos, which have millions of hits each. I don’t watch them because I’m endlessly fascinated by blenders. I watch because I’m endlessly fascinated by Blendtech’s slo-mo video of blenders pulverizing things they shouldn’t, like … Read the rest
Steve Stockman is a writer/ producer/ director in Los Angeles. How to Shoot Video That Doesn't Suck, available in 9 languages, is the best selling video how-to book in the world. You can find the updated (2017) edition from Workman Publishing wherever you get books, ebooks or audiobooks. 
