New Business Video Vocabulary Word: “Choddy”

I got a great question from blog fan “Jaye” which I’m saving for a bit later.  But in his letter, he referred to a “choddy.” I try to stay up on film and video jargon, but this was a new one to me.  Being a naturally curious and jargon-hating sort, I googled it–

And found  It turns out “choddy” is a somewhat-used term to describe an immediately familiar style of testimonial video– the same ad copy read straight to camera by multiple actors, in a sincere tone of voice.

As for “stop the choddy”?  I’ll let them … Read the rest

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