… Read the rest
I work in-house for law enforcement and was given a pretty big video to shoot, but its definitely going to suck.
The video is supposed to explain what our Probation Department does. The video committee decided that it’d be “funny” to start the video off with “here’s what you think Probation is” showing our staff being aggressive, dismissive, and generally dicks to clients. At the end they’d show the reality: officers working with clients to help them re-enter society successfully.
What the video committee thinks is funny is awful (plus they want an 8 minute video, so no one will
Google “video marketing” and you’ll get—as of this writing—2.63 BILLION hits. That’s way more than Kim Kardashian (266 million), weed (382 million), Donald Trump (1.4 billion) and, surprisingly, porn (also 1.4 billion).
Books, articles and videos (and more videos) offer you “21 Video Marketing Tools” or “5 Super Secrets” or “8 super-successful tips” every video marketer should know, all of which revolve around data manipulation: jacking your view count, tracking prospects, a/b headline testing, the latest changes to the YouTube algorithm, and reams and reams on Search Engine Optimization schemes.
Scrolling through this mass of information, you could be forgiven … Read the rest