20% Of Online Video Viewers Give Up After 10 Seconds

“20% Of Online Video Viewers Give Up After 10 Seconds”

That was the headline on a “chart of the day’ from Businessinsider.com.

While this figure is shocking and undoubtedly true, a look at the “average” video en masse is not particularly useful.  Video quality distribution has to be some sort of bell curve.  The variables are a) Quality of the video and b) how well the video targets a given population.

There are some videos that people tune out of in 3 seconds, at the other end of the bell curve that they don’t tune out of at all.  … Read the rest

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