The best videos focus on one simple idea. That doesn’t mean they’re dull or boring, just that what you remember when it’s over is clear and easy and focused.
Case in point: This very funny new video from Social Media Week, a global media conference happening all over the world this week. The single clear idea: Social Media Week helps you see the future of social media.
Nicely shot, well acted and directed, and an idea that demands numerous sequels.