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questions Archives - Steve Stockman

Steve Stockman
In Tips and Tricks, Video Marketing, For Pros

Just Don’t: 6 Ways NOT to Shoot Video Interviews

I’ve written a lot about how to shoot video interviews (here, here and here, for example) but not a lot about how NOT to shoot video interviews. Here are some advanced “don’t do this” tips for you to go out and not do immediately:

1.  Don’t tell them what to say.  In commercial focus groups a few years back, we showed two different sets of “testimonial” type spots.  One set featured absolutely real people, who said real things about the product.  The other featured people saying more positive things about the product, but they were actors, and … Read the rest

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Steve Stockman
In Tips and Tricks, Video Marketing, Teaching and Training, For Pros

Better Video with “Why?”

Want better video? Try asking yourself “Why” and see what happens.  Sometimes people will look at you a little funny, but remember that you don’t need to ask out loud.

“Why shoot this video?” leads to answers like “to remember our vacation,” “to get more people to contribute” “to show why our pet store is the best.”  Any big “Why?” leads you to insights about what you’re shooting– which help you make decisions as you go.

Smaller “Why”s help too.  Why put the camera here? Why be close now? Why shoot this at night? Why does Neo take the blue … Read the rest

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