10 Things Book People Need to Know About Video

I spoke this past week in New York to the Publisher’s Advertising and Marketing Association. Great location (Random House on Broadway), great sandwiches (chicken and pesto on a great baguette) and lively discussion (scroll down here for coverage) about the need for publishers to upgrade their commitment to video as a promotional tool (read:  spend more time and money.)


We talked about 10 Things Book People Need to Know about Video, but since most of them apply to most businesses, I’m reprinting them here:

1. Entertain or Die:  Nobody watches bad video.  There are too … Read the rest

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Video Webinar in October!




On October 13, I’ll be a keynoting a MarketingProfsU.com webinar called:  Winning the Video Revolution:  10 Things Every Marketer Must Know.

Yes, I know that webinars can be boring as dirt, but I just finished writing this one, and I think it’s going to be good.  I’ll be talking about video from a business marketing point of view, with a lot of material that’s not in the book.  The whole course features some pretty interesting speakers– 11 in all.  Check it out here.

I’ve checked out a few of the other offerings on MarketingProfsU, and they’re … Read the rest

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