Breaking Video Rules and Winning in Grand Rapids

Breaking video rules can be glorious. But to break the rules and win you have to a)  know the rules and b) break them with enormous style and commitment.

I often talk about “Thinking in Shots” as a critical video skill. A quick glance at any TV show, movie or well-made video reveals that the longest shots you’re likely to see are 30 seconds long…and most are in the 10 second range or shorter. Generally speaking, your video will improve if you master this skill.

But if you’re breaking video rules, it pays to go all the way.  … Read the rest

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