In Part I of this post, we laid down the basics for How-To Video. Now lets go for mastery. The key to which, as with so many other elements of video, is story.
Think about your video as a real film, with real story elements. The simplest story in any how-to video is the journey, where the hero takes us from not-done to overcoming-obstacles to done. The more challenging the journey, the better the video.
How much journeying you can do in your how-to video depends on your audience’s needs. If people will watch while they do … Read the rest