Let’s approach this lesson on “intent in action” backward. Before you watch this great video from singer/songwriter Kina Grannis watch the “making of” video below (I promise you’ll still like the video when we get to it)
Notice that over the two years it took to make, Kina and her team don’t spend time talking about “sales” or “downloads” or “viral”– all things that distract from the creation of a video.
Instead, they focus on their intent— their vision and its desired impact on the audience.
Now that you know what they were trying to do, here’s the video. … Read the rest
Steve Stockman is a writer/ producer/ director in Los Angeles. How to Shoot Video That Doesn't Suck, available in 9 languages, is the best selling video how-to book in the world. You can find the updated (2017) edition from Workman Publishing wherever you get books, ebooks or audiobooks. 
