Following up on last week’s post, my friend (and storytelling/marketing expert) Andy Goodman sent me this spot and the message “Get a tissue before you watch.” It’s powerful, emotional and beautifully done.
It’s also a brilliant model for creating intrigue. The film pulls viewers in by getting us to play two different guessing games as we watch.
The first game is “What am I seeing?” We’re shown a face that intrigues us, but we don’t know who it is. We wonder, trying to make sense of each headline as the video gives us more clues– and then, finally … Read the rest
Steve Stockman is a writer/ producer/ director in Los Angeles. How to Shoot Video That Doesn't Suck, available in 9 languages, is the best selling video how-to book in the world. You can find the updated (2017) edition from Workman Publishing wherever you get books, ebooks or audiobooks. 
