When I spoke to a gr0up of publishing marketers this past fall in New York, there was a lot of discussion about book videos. Bottom line: we know we need them, but they’re difficult to do well and oh by the way, expensive.
And is this not the same way much of business feels about video (he asked Shakespearically)? Wouldst we all not prefer everything in our lives to be cheaper and easier? Verily. Who has the time– just crank something out and post it!
Bad idea. Cheap, badly done video doesn’t just turn off viewers (who will run like … Read the rest
Steve Stockman is a writer/ producer/ director in Los Angeles. How to Shoot Video That Doesn't Suck, available in 9 languages, is the best selling video how-to book in the world. You can find the updated (2017) edition from Workman Publishing wherever you get books, ebooks or audiobooks. 
