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Steve Stockman
Steve Stockman In Tips and Tricks, If you’re new to video, Teaching and Training

The Haircut Principle: The Power of the Extreme

When you change your hair style, you walk around all day waiting for someone to notice.  But nobody does.  What seems like a huge thing to you doesn’t register with anyone else.

The only way to get people to notice your hair is to push your change to the extreme.  Shave it off or dye it neon pink, and people will start to see it. (And even then, no guarantees.  I’ve shaved my beard and had people look at me quizzically and ask “Have you lost weight?”)

Thus the “Haircut Principle” for video– small changes don’t get noticed.  Move just … Read the rest

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