It’s not often we get a chance to compare two videos purporting to do the same thing for the same business, but thanks to my friend Andy Goodman, we can. Andy publishes a great bloggy-kind-of-newsletter for non-profits, and has kindly given me permission to steal some of this month’s cover story.
Lifelines for Youth is a non-profit that helps formerly-incarcerated youth. Naturally they are interested, as are all non-profits, in raising money. They commissioned a video to help. When it didn’t help enough, they commissioned another one.
Take a look at the videos below– you only need about … Read the rest