Next time you get the question “how can we possibly do anything good with no budget?” pull out this video.
This is a well-shot video, don’t get me wrong. But it involves three characters, inexpensive production on what looks like a found warehouse set, and cheap effects– on purpose. For all we can know from looking at it, it was shot on an iPhone. What makes it a great, effective, and very funny video is the human brainpower that went into thinking about it ahead of time.