Whose Fault is it if the Talent Looks Bad? Yours.

Want to know a secret that professional directors know and don’t often share?  Of course you do.  Here it is:

85% of the director’s job is casting.  If you get the right person in front of the camera, your film will be great.  But get stuck with the wrong talent, and you are in deep trouble. (For those of you with math OCD issues: another 10%  is helping talent to do their job, and the last 5% is staying out of the way.)

Having the wrong talent on screen is a lose-lose proposition for everyone.  Your video will suck, … Read the rest

Read More

5 Tips to shoot better video– Instantly!

From the "How to Shoot Video that Doesn't Suck" book trailer.

The book trailer for How to Shoot Video that Doesn’t Suck gets you started with 5 great tips to help you shoot better video.

This isn’t a technical book–it’s about how to think like a director so you can shoot video that people will actually want to watch. It includes step by step instructions for beginners, great ideas on story and more advanced techniques if you’re already serious about shooting stills or video, and even a few ideas that will inspire a pro. Whether you’re shooting with a red, a dslr or your smartphone, these are tips you can use … Read the rest

Read More