If at First You Don’t Succeed, Chuck It and Try Something Else

Along with my partners at Redtail Media, I just completed a series of videos for the new Anchor Brewing website.  They’re the folks who brew Anchor Steam Beer.  To tell the story of their Bock Beer, we decided to bring a goat to the brewery (Why a goat?  See the video.)

A “film goat” would probably actually be three or more identical goats– one to “baaah” on command, one to go up stairs, one to stop on the right mark, etc.  That kind of training costs thousands and takes weeks.  To save time and a few bucks (okay, a lotRead the rest

Read More