… Read the rest
I’m wondering about demo reels. I’ve worked professionally as a producer (public affairs) for a local TV station, but after re-educating myself in a night program at Emerson College, I want to go off on my own. One of my tasks is coming up with a great sizzle reel.
Any thoughts on structure, contents, or style?
PS: I bought your book last week at Barnes & Noble. It’s not an exaggeration to say that I devoured it, and I’m still rereading sections over and over again. Problem is, I tend to read it before bed and it keeps
I spoke this past week in New York to the Publisher’s Advertising and Marketing Association. Great location (Random House on Broadway), great sandwiches (chicken and pesto on a great baguette) and lively discussion (scroll down here for coverage) about the need for publishers to upgrade their commitment to video as a promotional tool (read: spend more time and money.)
We talked about 10 Things Book People Need to Know about Video, but since most of them apply to most businesses, I’m reprinting them here:
1. Entertain or Die: Nobody watches bad video. There are too … Read the rest