demo reel Archives - Steve Stockman

Steve Stockman In Video Marketing, For Pros, Your Questions Answered

Five Tips on Making Demo Reels that Work

I’m wondering about demo reels. I’ve worked professionally as a producer (public affairs) for a local TV station, but after re-educating myself in a night program at Emerson College, I want to go off on my own. One of my tasks is coming up with a great sizzle reel.

Any thoughts on structure, contents, or style?

–Fred Pagano

PS: I bought your book last week at Barnes & Noble. It’s not an exaggeration to say that I devoured it, and I’m still rereading sections over and over again. Problem is, I tend to read it before bed and it keeps

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Steve Stockman In Video Marketing, For Pros

10 Things Bloggers Need to Know about Video

Blogworld and New Media Expo rolls into the Los Angeles Convention Center November 3-5 for an exciting weekend that I understand is being filmed for “Nerdy Introverts Gone Wild” on Spike. Or maybe not.

If you’re a blogger interested in using more video, you might want to check out my session Friday November 4 at 3pm. Not surprisingly, it’s called “How to Shoot Video that Doesn’t Suck: 10 Things Bloggers Need to Know.” Who knows, if I’m feeling really frisky, I may go to 11. Or even 12!

Steve Stockman In Video Marketing, For Pros

10 Things Book People Need to Know About Video

I spoke this past week in New York to the Publisher’s Advertising and Marketing Association. Great location (Random House on Broadway), great sandwiches (chicken and pesto on a great baguette) and lively discussion (scroll down here for coverage) about the need for publishers to upgrade their commitment to video as a promotional tool (read: spend more time and money.)

We talked about 10 Things Book People Need to Know about Video, but since most of them apply to most businesses, I’m reprinting them here:

1. Entertain or Die: Nobody watches bad video. There are too … Read the rest